By DeVry University
December 12, 2022
5 min read
December 12, 2022
5 min read
As marketers and their brands keep pace with the demands of increasingly sophisticated and mobile consumers, the digital marketing ecosystem continues evolving. In 2023, expect marketers to drive digital marketing trends as they find innovative ways to cultivate consumer loyalty, allow customers to interact with their brands in real or virtual worlds and make the shopping experience more convenient.
Digital marketing trends for 2023 include updates to familiar concepts and platforms like social commerce, SEO and influencer marketing. Others, like the growth of Artificial Intelligence (AI) and Augmented Reality (AR), involve technologies that, until very recently, sounded more like science fiction than reality. That’s just how quickly marketing trends are unfolding. Here are some that you’re likely to see in ’23.
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