By DeVry University
January 4, 2022
5 min read
January 4, 2022
5 min read
One could describe marketing as the fuel that drives global business, helping to promote goods and services through online channels, creating awareness and loyalty for brands, launching new products and breathing new life into well-known ones.
The American Marketing Association (AMA) defines marketing as “the activity, set of institutions and processes for creating, communicating, delivering and exchanging offerings that have value for customers, clients, partners and society at large.”
If you’re currently enrolled in a bachelor’s program and thinking about continuing your education, or are a working professional looking to pursue a career in marketing, then you might be asking, “is an MBA in marketing worth it?”
If you’re passionate about learning how to influence and analyze consumer behavior or have the desire to further your career by helping companies meet and exceed their goals, then an MBA in marketing may indeed be right for you.
While both degrees are likely to have overlapping elements, a master’s degree in marketing will focus exclusively on marketing. An MBA in marketing will typically have a wider academic focus and contain business administration courses in addition to marketing-specific courses.
Yes, our MBA Marketing Specialization curriculum does include digital marketing. Topics within this coursework include website and blog publishing, web analytics, email marketing and digital behavior tracking.
Yes. Our flexible learning options allow you to study 100% online or in a hybrid format by taking classes at one of our campus locations.
You can do quite a lot. The range of career options associated with this degree is about as broad as the discipline of marketing itself. Careers our MBA with a Specialization in Marketing from DeVry may prepare you to pursue include:
The length of time it takes to complete an MBA program will vary, depending on the school. At DeVry, you can earn your MBA with a Specialization in Marketing in an estimated 2 years and 8 months, or even more quickly with qualifying transfer credits.*
*Not including breaks. Assumes year-round, full-time enrollment.
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